Week posting for friday 2nd january 07

Article selected : Intercontinental Hotels & Resorts Continues Aggressive Growth With New Hotel In Moscow

This article is about the new opening of the InterContinental Hotel Group: The InterContinental Moscow, which will be inaugurated in 2010 in Tverskaya city. This project is the continuation of the group’s new strategy : after having sold the majority of their establishments (except The Grand Hotel InterContinental Paris for instance), they are opening new hotels in countries or regions in development. We can evoke the recent inauguration of The InterContinental Bora Bora Resort & Thalasso Spa in French Polynesia or the global expansion forecasted for 2007 : four new openings in China (in Chengdu, Qingdao, Shenzhen and Jiuzhaigou)

For my part, I am currently working in The Grand Hotel InterContinental Paris and the group is always present through audit, meetings with the regional manager, InterContinental standard or procedure to apply, newsletter by email. We are also always informed of each new opening. I think that it’s important to have a certain quantity of “InterContinental’s standard” because our guest request for the brand image, quality… but it is important too, to have an own identity and this is the main challenge for chain’s hotels; for the InterContinental of Paris he succeed on that thanks through his particular & historical architecture, but for new establishment it a real challenge.

Link :

http://www.hospitalitynet.org/news/154000527/4030088.html