Week posting for friday 24th november 06

Article selected : Edmonton Tourism Launches Winter Attraction Campaign

By Edmonton Tourism , 13.11. 06

This article presents a relevant alliance between some regionwith the Edmonton Tourism group in order to improve and develop the tourism during the slake season (winter) through a multi-layered media campaign. Guest targeted : in-province travellers in the first time, than key market segment.

My Opinion

It's a really good idea : the slake period is currently one of the main issue in hospitality industry and so this kind of partnership would be developed in the future especially for lonely regions. Others solutions could be for instance :

• make an alliance between the region and an airplane company
• increase the incentive group segment
• develop week-end package....

Link :

http://www.wiredhotelier.com/news/4029385.html