Week posting for friday 1st december 06

Article selected : Versace plans luxury hotels to woo the wealthy 20.11. 06

It is a "trendy" article which presents the project of building 15 Versace Hotels' : luxury 7 star Resorts offering the highest level of amenities, services, activities and naturally design by Versace stylist.

Personnaly, for me it's a relevant project which show us the evolution of the expectation in hospitality industry : now the guest is more looking for a moment, an atmosphere, an "exceptional experience" rather than a simple stay; and so "Concept Hotels" are booming even if it could be risky and fleeting.

eg. of Concept Hotels :

Burj al Arab Hotel in Dubai

IceHotel in Jukkasjärvi

Pet Hotel in US

Link :

http://www.hotelmarketing.com/index.php/content/article/

061120_versace_to_build_15_luxury_resorts/