Difference between 3rd Party / Hotel BRG Strategy

BRG

A 3rd Party site such as Expedia give your money back when you find a better price for the same product and so you change your seller.

Compared to it a hotel site like Mariott focus on the loyalty: when you book trough a Marriot chanel (internet, phone, travel agency...) for a brand of the group (Renaissance Hotels & Resorts, Springhill Suites...) you have 24 hours to search if you find a better price for:

- the same room category

- the same hotel

- the same dates

When you get a lower privce first you fill in a claim form and then, Marriot engage itself to pratice the lower rate and give you a 25% discount. Thus, Marriot develop its customer loyalty and encourage the Hotel's GM to check, control the rate chanels.